What started as a summer job of deliveries and administrative tasks, has prepared Lindsay Hill well for her role at the family business.
Lindsay is the lead client liaison at Fever Communications, a Calgary brand and marketing firm that’s been around for 24 years.
The firm works with local and national clients connecting them with audiences and driving engagement. It does a lot of work with non-profits and offers special pricing for deserving organizations.
“We align ourselves with companies that usually want to make a difference in the community, more than just the work they do. They want to stand for something larger, and are looking to do things in an innovative way.”
Creativity is at the heart of this family business
Lindsay, quite literally, has grown up in the creative business. She jokes that a childhood trip to the grocery store was spent analyzing different brands and packaging!
The biggest challenge she faces is balance – balancing the daily needs of multiple clients, tight timelines and her creative team.
She says, at the end of the day, it’s all about cooperation. “Everybody wants to do a really great job. They want to feel like they’re part of something. Everyone has different motivations and you need to understand those.”
Lindsay has been quick to embrace the Communo model. She’s building relationships with other members to work on paying and non-paying projects. She’s one of the co-founders of the Communo Cares program, which aims to provide marketing services to deserving non-profits.
She loves learning from other members and staying current with trends that are changing the face of marketing.
“Our team is very insulated, so Communo offers the chance to gain insight and different perspectives and learning opportunities,” says Lindsay. “Communo has really challenged us to look at our positioning and be really strong at what we do and to focus on what our super-power is, rather than trying to be all and do it all.”
Advice for Communo members? Decide from the beginning if you’re all in or not. I’m an all in kind of person and that’s where the Communo model has benefit.