CANADA-BASED COMMUNO RAISES USD $2.53 MILLION SEED ROUND TO HELP BRANDS BRING MARKETING AGENCIES IN HOUSE

Marketing has always been a function with a high percentage of freelance and consulting resources. Both marketing/advertising agencies and big brands have leveraged “on demand talent” to execute on their strategies and campaigns. The dependency on freelance and small/boutique consulting firms is likely to increase as a major ongoing trend in B2C and B2B marketing is the movement of functions that were historically performed by external marketing and advertising agencies back to” in house delivery models.” It’s a shift ripe for a job board marketplace that is more than just a match of projects and available resources, but a provider of available talent with “vetted skills” for employers, and a pipeline of qualified and well-defined projects for freelancers/agencies. This is the space Canada’s Communo fills.

It’s the latest job board marketplace shining the light on how job boards can leverage specialization, value added services to both sides of the marketplace, and a commitment to community to gain early traction and funding.

Given the trend of bringing the work “in house,” it’s an area where Communo and other services like it won’t be able to limit marketing and sales to marketing leaders, but will also have to sell to and/or comply with Purchasing/procurement, HR, and finance, especially when working with bigger brands. Communo faces stiff competition from freelance marketplaces like Upwork and job/career sites like LinkedIn, both of which are investing heavily in product and go-to-market.

To read the full article, visit HR Wins

Share

Stay connected to the Community

  • Join 50k+ Marketing, Digital and Creative Pros
  • Learn about exclusive events, content & resources.
  • Discover monthly perks and giveaways and coupons.
  • Every email we send is designed to provide value
  • We will never misuse or abuse your info.

Sign-up for news you can use.

Every email is designed to provide for marketers, digital professionals and creatives.

  • How the Open Talent Model Saved my Agency: Living on the Edge

    In the midst of the Great Recession, when I was still an active owner at Cult, my partner and I…

  • Giflytics and Communo Partner to Support Agencies and Freelancers manage and track GIF campaigns throughout North America

    Calgary, Alberta, May 20, 2020- Today, Communo announced its partnership with Giflytics, providers of GIF marketing software and creative services,…

  • Morphio and Communo Partner to Offer Agencies and Freelancers Throughout North America a New Way to Work

    Calgary, Alberta, May 7, 2020– Today, Communo announced its partnership with AI-powered Morphio to help Communo members work and scale…