Calgary, Alberta, May 20, 2020- Today, Communo announced its partnership with Giflytics, providers of GIF marketing software and creative services, to help Communo members within the creative industry adopt GIFs as a marketing channel throughout North America.

Giflytics creates and measures the use of branded gifs in consumers’ lives. They create touchpoints in private conversations by giving branded gifs top search results when consumers search for gifs related to the content. Putting both local and international brands to the forefront of customer’s everyday interaction, Giflytics is providing a new way in which to manage and grow brand interaction.

Communo members will have access and discounted service through the Communo app to this innovative company to help their clients grow their gif campaigns before the rest of the industry even knows the impact gifs can have. Giflytics is a forefront technology and team that is providing branded consumer moments in one on one conversations across every messaging system equipped with gifs.

“People hate ads, but people love GIFs. GIFs are a non-interruptive way for brands to become a part of consumer conversations,” said Steven Rado, CEO of Giflytics.  “We bridge the gap  between brands and their consumers through analytically tracked and measured GIF campaigns to help brands create meaningful moments with consumers.” 

“Partnering with Communo was a natural step,” said Giflytics co-founder Robert Crowdis. “We have been working with a network of talented artists for content creation. So leveraging the Communo community of talented freelancers made sense to expand our ability to execute for our clients.” 

“Giflytics brings our members a forward-thinking advertising platform and service, leveraging technology and touchpoints of people across a range of digital devices,” said Patrick Orr, V.P. of Marketing for Communo. ”We are dedicated to curating modern platforms that will help our members evolve their businesses and their clients.”

About Giflytics

Giflytics helps brands and agencies succeed with GIF marketing through a blend of strategy, creative services, and software. We help brands unlock a new earned media channel and entertain consumers in messaging apps and social media.For more information, please visit giflytics.com.

About Communo

Communo has all the right talent, all in one place. Communo is a talent optimization platform that matches highly-vetted talent with advertising agencies and brands looking to staff projects or positions, based on the promise of collaboration through compatibility. More than just a job app, Communo is a thriving system of communities connecting every professional across the entire industry and facilitating meaningful professional relationships through compatibility. Communo empowers their members through their technology and tools to foster the community. Communo is headquartered in Calgary, Alberta, Canada and has offices across North America. For more information, please visit communo.com.

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