We hear the word niche all too often. What does it mean? And how do you find it? Can you be a specialist while still understanding generalism? 

Global freelance designer and illustrator, Maitreyee Kalaskar, joined Communo to discuss how you can hone in on your area of expertise to carve a specific and palatable chunk of your industry.

Read the highlights below and watch the recording to get the full insights.

Niche = Specialty

Your specialty can be anything you want. A few examples are; logo design, website design, or interior design. It’s something specific that you want to focus on. When it comes to niche, there are some questions that many of us are unsure about. 

Is Having a Niche Necessary?

Ah, the classic specialist vs generalist debate. People may ask… “if you’re good at photography, logo design and building websites – why not do them all?” Technically, you are allowed to be everything if you want! However, there are pros and cons to choosing this path; some of which are outlined below:

The reality today is that brands will hire people that are experts in a specific area. This is because they want to save time by investing money in people that they are certain will do the job right. If a company decides to hire a generalist, the result may be a lot of back and forth communication and unsatisfactory project results. On the other hand, a specialist will usually be able to make a timely, quality and confident outcome.

So, How do you find your niche?

People should ask themselves three questions to help determine their niche.

  • What do you want to do in the long run?
  • What do you love to do?
  • Is it going to make you money?

Once you have pondered these questions, follow up with an “I’d like to be” list. Include an industry that interests you and 2-3 different roles within it that you might want to make your niche.

Next, Narrow It down

Say that you decided that you want to be a designer. Next, you need to decide what type of designer. Can you visualize yourself as a graphic designer? How about logos? Interior? Get specific about what type of niche design you would like to pursue. 

There are many different factors to consider when narrowing your niche. For instance, how will you market yourself? Who do you dream of collaborating with? What skills do you need to develop? Deciding that you want to be a logo designer, for restaurants that sell burgers is a very specific skill that you will be able to get very good at.

“Be a specialist externally but a generalist internally.” – Chris Do

Start Following Niche Creatives

Find experts in your niche. See what they’re doing, who they’re working with, and how they do it. You can learn so much for looking externally for inspiration and best practices!

Your niche is a long-term decision. Think about where and who you want to be.  In today’s complex creative world, niche defines who you are and the value that you have to offer. The most important thing is that you love what you do and do what you love! 

“Find yourself and you will find your niche.” -Maitreyee Kalaskar

Watch the recording below to get the full insights:

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