Webinar Recap: How to Use TikTok as a Tool for Lead Generation & Client Conversion
By: Macy Haahr
Chris Davis, Co-Founder of Revcarto, presented how to use Tiktok as much more than a platform to entertain. Chris explained how TikTok can be used as a tool for lead generation and client conversion.
Watch the recording and read the highlights below.
When you think about TikTok, what’s the first thing that comes to mind? Likely, you have a mental image of people doing silly dances to catchy songs. However, what may be less obvious about TikTok is that it can be used for educational purposes to provide value to clients that can help with business growth!
TikTok for Business – Go Pro
If you are setting up your TikTok account for business purposes, it is essential to set up a pro account. This gives you access to TikTok’s analytic tools. This is key if you want to get strategic about using the platform for lead generation and client conversion. And the good news, the pro account is totally free! All you need to do is enter your settings and go pro. For free!
Making an Eye-Catching Profile
First things first. When people land on your profile, you should give them a reason to stay. Here are some tips to captivate your audience and gain their following.
Text can be boring! This helps grab people’s attention in a fun way.
Explain what you do
Give a quick background on what people can expect from your content. It’s also a good idea to include a call to action such as a link to your instagram or website.
Make them care!
You want your audience to get excited about your content. Evoke interest and emotions in your bio.
Find & Understand your Analytics
Use the free analytics to breakdown valuable information such as how videos perform and follower demographics. Utilizing these insights will help you determine when and how you can best reach new users and grow your following.
An important thing to note about Tik Tok is that videos do not have a lifecycle. Unlike Instagram, old content can still be an asset. It may take weeks for a video to blow up! So don’t get discouraged if something doesn’t perform right away.
Create Powerful Posts
With so much content being posted daily, you want to make sure that your content stands out to your audience.
Here are 5 tips to create powerful content
Tiktok shows you what your followers are watching. Use this to craft new video ideas and tailor your content to your audience’s interests
Have high energy!
Get right to the point! Tell them exactly what they are going to learn or see in your video
Tiktok has valuable editing features. Use floating text to keep watchers engaged
Put a call to action at the end of your video
If you think Tiktok could work for your business, sign up today and give it a try! It’s a new and powerful tool for lead generation and client conversion to grow your business.
Watch the recording below to get Chris’s full insights.
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