FOMO is one of the most powerful emotions you can feel. If you don’t know, FOMO stands for fear of missing out. Although you might think back to childhood memories of not being invited to a party, or worse, missing the party for a boring family function, FOMO is a powerful marketing tool used to captivate and influence new audiences.

Owner of Uncommon Originals, and Communo member Claire Bourgeois gave us her insights into the power of FOMO, and how you can harness the powerful feeling to gain clients and increase revenue. 

Keep reading to check out the main takeaways from Claire’s webinar. Missed the webinar? Don’t suffer from FOMO, the recording is below!

#1 Consider your audience

Do you know your audience? If you don’t, you’ll likely have a hard time selling anything to anyone. You can’t reach everyone so it’s important that you are strategic when identifying your target audience. Start by learning what motivates them, then simply show them imagery that appeals to this. Leverage their natural desire to belong by showcasing images your audience can imagine themselves in. 

#2 Show human connection

Showing what you’re selling is important, but FOMO is felt when you leverage human connections that an audience can relate to. This helps to build a community that unites peoples and creates a cult-like following. Social interaction is a human need that we all desire; use this to your advantage.

#3 Highlight joyful moments

A photo is worth a million words, so, what does your photo say about your business? A great photo evokes positive emotion in your audience. When capturing a moment, make sure it’s authentic, showing human emotion and telling your audience exactly what they’re missing. 

#4 Choose awe-inspiring imagery 

Sure, stock photos might do the job, but do they really help you sell your product or get more people to attend your events? Capture the moment! There’s nothing quite like scrolling through Instagram and feeling the emotion that has been captured. Don’t worry, you don’t need to do all of the work – your audience is creating content for you. Utilize your user-generated content to connect with your audience while benefiting yourself.

#5 Tell a story

Your photos should tell a story, but the accompanying copy is just as important. Use showstopping words to compliment the imagery and hook your audience. This will look different every time depending on the context. For example, you can use imperatives like “Don’t miss out!” or exaggerate your event by saying it’s the “Biggest event of the year.” Use your copy strategically to take the FOMO to the next level. 

Connect with Claire on Communo and follower her Instagram @clairephotographs for more great insights.

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All photos are courtesy of Uncommon Originals


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