business

  • Lindsay Hill: leading the family business into the future

    What started as a summer job of deliveries and administrative tasks, has prepared Lindsay Hill well for her role at…

  • Katherine Lesperance: from corporate life to business ownership

    Katherine Lesperance doesn’t mind being called a “nerd.” In fact, this self-described marketing nerd loves her job so much, she’s…

  • Agency Profitability Suffers From Old School Thinking About In-House Talent

    Volumes have been written about the Pros and Con’s of hiring full-time staff versus using outside contractors. But most research…

  • Marketers Don’t Need Marketplaces, They Need Communo

    Imagine you’re a Marketing Director for a mid-size B2B manufacturing company. Your boss asks you to create a new website…